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Advocacy groups
What is a workplace advocacy group?
A workplace advocacy group is a group of employees, often called change champions, who support a change inside the organization, such as an office move, a new way of working or a new booking system. They explain the change to colleagues, gather feedback and help the project team adjust.
What advocates do
- Test new ways of working before launch
- Explain the change in their own teams
- Collect questions and feedback
- Help colleagues in the first weeks
Setting one up
Choose people from different teams and roles, not only enthusiasts. Give them early access, a direct line to the project team and time to do the work.
Example: rolling out room and desk booking
When introducing AskCody, advocates can try booking rooms, desks and services from Outlook first and share tips with their teams, which supports adoption across the organization.
Frequently asked questions
Is an advocacy group the same as a steering group?
No. A steering group makes decisions. An advocacy group helps colleagues through the change.
How many advocates do you need?
Often one per team or department is enough.
Related terms