When Meghan Trainor co-wrote the popular song "All About The Bass," she didn't expect to make a dime. The 2014 song about loving your body the way it is went Diamond and launched the singer and songwriter to international fame.
As an advertiser, you know profitability sometimes has more to do with marketability than anything else. Too often, agencies let business details slide as they focus on the profitability of clients over their own agency.
When it comes to advertising agencies it's not about that bass — it's all about those margins.
Profit margins, that is.
(Yes, we went there.)
Before we explore improving your profit margin, we need to consider if your current profit margins are accurate.