As a CPA, you are used to being under pressure. Tax deadlines, client mergers, and audits are all just part of the job.
But when it comes to your own firm's profitability, it can be easy to look the other way. Bury your head in the metaphorical sand.
Here's the thing — the accounting world is changing. The way things have always been done is no longer the path to success. Ever-growing competition, the rise of AI, automation, and the gig economy have made it harder than ever to maintain profits.
In this ever-changing climate, how can you improve the profitability of your firm? Do you double down and find more clients? Shift your niche? Offer a broader range of services?
What if I told you there was a way to increase CPA firm profits by doing less?