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Allan MørchMar 1, 20227 min read

How to Use Meeting Room Analytics for Smart Office Design

You meet to share ideas, make some progress, gain some results, move forward, collaborate, learn, improve, and grow. This is a reason that people end up in a ton of meetings every week in a professional context.  Therefore, meetings are an integral part of business life. Your workforce’s meetings are at the heart of your organization. They are where employees get together to collaborate and ultimately drive your company forward, possibly making them one of the most critical aspects of your office environment. A smart office design is built around data gathered from meeting room insights to help employees work smarter, better, and faster.

How does conference room utilization represents your organization

What goes on in your conference rooms can tell you much about your company from a process and productivity standpoint. Unfortunately, it is hard to keep track of these subtle details that add up and paint the broader picture across your entire company.

The best and most comprehensive meeting management software can help you systematically aggregate all your meeting data. Using meeting room analytics tools in meeting management software lets you track and measure important metrics related to your meetings so that you can go back and analyze and understand them. This information helps you plan for the future of your business and reduce the cost of meetings. That data is critical to understand your workplace consumption and utilization of your meeting rooms.

If you master your meeting room statistics, you can ultimately improve your strategies regarding everyday efficiency, utilization of your workspace, optimal workplace design, and future real estate planning.

How to use meeting room analytics to optimize your workplace


Understand your workspace utilization 

Occupancy, Time Score, Utilization Rates, and preferred "meeting room type." These are essential metrics to master.

By looking at the occupancy and usage rates of your meeting rooms, you can get a clearer picture of which floor or departments of your business are leveraging their meeting rooms and to what extent. Do we have enough space, or do we have an overcapacity?

This information is vital for your real estate planning department to make important decisions about the layout of your office space. This often includes subtle details like how many desks or cubicles to place on a floor compared to how many meeting rooms.




By using your meeting room analytics and data to measure and collect the usage/occupancy rates of your meeting rooms, you will soon find out some interesting facts about how your workforce utilizes your space. It is not how you would think!

For example, you may find that your sales team prefers traditional, formal meetings in a room equipped with tools like presentation screens, projectors, or whiteboards. Meanwhile, you might find your marketing division prefers more informal meeting environments in open spaces and does not leverage the same room equipment as the sales team. In fact, these informal meetings are becoming increasingly popular in today’s office culture, also called activity-based working. But does your workplace support that? And do you have the right amount of these "huddle rooms"?  You can find a guide to your meeting rooms option on the blog; Why your meeting room should not look the same.

Additionally, the occupancy rates will quickly tell you whether you have too many or too few meeting rooms on a particular floor. Ultimately, using your scheduling systems and tools to track and measure these metrics lets you find your company’s sweet spot regarding the ratio between people and conference rooms. There is no perfect benchmark or industry standard here. You have to learn what is the right fit for you to support your work culture and processes. The best way to do this is to look inside your own meeting room analytics and workplace data to get an overview of the activities in the office. 


Find patterns, learn habits, and find the suitable capacity

By leveraging your meeting management software to learn your meeting habits, you will quickly see how many people are invited to your meetings on average. Have many attended external meetings? How many participated in the weakly roundup?

Some statistics from meeting room analytics suggest that most meetings contain four people or fewer. However, you might find that specific departments have a constant need for meetings of a more significant number, such as 8 or 12 people. Once you have this information, you can create a smart office design. If, for example, you find your meetings contain an average of four people, but all your meeting rooms are set out for at least eight people, you will want to consider making better use of this space, perhaps dividing these rooms into smaller ones.

Conference rooms can include a variety of sensor technologies like IoT or BLE Beacons designed to track the attendance of individual members for companies to get a better idea of meeting room usage in their offices. There are a lot of possibilities to include IoT devices as a data source as well that will improve your insights into meeting patterns as well. Is there a correlation between the number of meetings, which people meet with who, and your productivity score in your company?

Other features can include "meeting confirmation" or "claiming a room," which allows you to track whether a meeting took place. Ghost meetings are a productivity killer for all companies. Knowing how many no-shows you have prevented gives you insights into how good (or bad) your team is at attending booked meetings. Accurate data allows your real estate planning team to make clear, concise decisions about your office space and how the layout is designed. Collecting meeting room analytics and data is an integral part of getting an overview of your office resources. It can help you create data-driven decisions about your future office layout. 


Use meeting room analytics to leverage data and change behavior

Your scheduling software can help you teach your team valuable lessons about meeting room culture. Meeting room analytics can be associated with an organizer and, over time, give you valuable insight into the different meeting techniques of your various team members. Therefore, you can leverage data to change behavior and culture.

By using meeting management software with built-in analytics capabilities, you will get valuable insight into which team members plan and run meetings efficiently. From there, you can create opportunities to help those that need it most, ultimately driving up the efficiency of your entire team.

For example, you may find that some organizers book rooms that are much larger than what they need. Based on your analytics, you can reach out to those team members, train them on how such a seemingly trivial issue can have a significant effect on the company, and motivate them to improve booking behavior in the future.

By talking to your staff based on your data, you can also get to the bottom of why they plan meetings the way they do. You might find that it is a Facility Management issue and that your smaller or huddle rooms are consistently busy.

Alternatively, you might find that it is because some rooms do not have the same features as others and lack the right in-room equipment. From there, you can equip your other rooms accordingly to stop this from happening in the future.

Your meeting room analytics can also help you track which team members are booking rooms for longer than needed. Are meetings already ended before time? You might learn that your meeting displays lack a cancel option, for example.


Take control of your meeting rooms

Thanks to new and comprehensive meeting management solutions, it is now easier than ever before to track how your meeting rooms are being used, and your entire workspace is utilized. Whether you are concerned with real estate or the efficiency of your team, these metrics can help you make informed decisions about your company’s meeting rooms and plan accordingly for the future. Now you don't have to guess when people ask how many meetings you have each month or what your occupancy rates are.

These analytics tools are becoming more affordable and accessible as technology and software becomes more advanced. With cloud-based technologies, the best solutions integrate with your Exchange, Outlook, or Microsoft 365 calendar platform, meaning you have the possibility to "look back in time" and learn how your office space was being used before the implementation of a new meeting management platform.


Read about using meeting room analytics to create a smart office design for your future workplace.


How to use meeting room analytics to optimize your workplace


Allan Mørch

CEO & Founder, AskCody. Empowers organizations worldwide in creating better workplace experiences using AskCody.